The Daily Seduction: Monokini


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The first monokini was originally a topless swimsuit that exposed female breasts conceived in 1964 by designer Rudi Gernreich.

Rudi Gernreich was an Austrian-born American fashion designer, most noted for his design of the first topless swimsuit, which he called the ”monokini”. Gernreich conceived of it when at the end of 1963, Susanne Kirtland of Look called Gernreich and asked him to make the suit to accompany a trend story along futuristic lines. That month he first envisioned creating a topless swimsuit which he called a monokini. He initially did not intend to produce the design commercially, but Kirtland urged him to make it available to the public. Over 3000 monokinis were sold in New York in 1964 for the price of $24. When the first photograph of the swimsuit modeled by Peggy Moffitt was published in Women’s Wear Daily on June 4, 1962, it generated a great deal of controversy in the United States and internationally.

In this photo shoot you can see model Daphne Dayle photographed by Paul Schutzer.

More #dailyseductions here

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Source : LIFE magazine ; Wikipedia

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