H&M Loves Coachella 2016

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For the second year in the row, H&M teams up with Coachella and lunches a new collection to make you look fabulous for the music and arts festival.

The collection is all about light comfortable fabrics, denim, cool accessories like booties, sunglasses and hats, printed tees and folksy blouses.

The official campaign images are captured in the desert of California featuring models like Hailey Baldwin, Julia Cumming and Adwoa Aboah.

As Ross Lydon, designer at H&M says: ”H&M has been the first brand to team up with the Coachella festival in order to develop a clothing collection. Success was so rapid and so widespread, we decided to create an even richer offer this season. We love Coachella because we enjoy its democratic spirit and the bonding experience it creates. Coachella is about using fashion to express energy and that’s what we want too”,

The #HMLovesCoachella collection launches on March 24 in the US, and globally on March 31. This year’s Coachella Valley Music and Arts Festival takes place 15-17 April and 22-25 April.

Take a look at some behind the scene photos while shooting this year campaign.

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You can look at last year collection here

Photo source: H&M

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